Portfolio Project. Greg Roe 2010
Mini-Grahams
Mini-Grahams takes graham crackers and shrinks them down fitting countless graham crackers into your cereal bowl. Inspired by Kellogg's Mini-Wheats this spin-off cereal has great potential for marketing campaigns involving the Mini-Graham characters that can be collected and traded in various forms including magnets, and trading cards, figurines. The Mini-Graham concept can easily be expanded into other flavors such as cinnamon-sugar, chocolatey-peanut butter, caramel-apple, and honey.