Goals : Redesign the Sega Saturn logo as if Sega had chosen to continue to market the video game console in 1998.
Software Used : Adobe Illustrator, Adobe InDesign, and Adobe Photoshop
About Sega Saturn
Sega Saturn is a home video game console developed by Sega. The Saturn was released in Japan on November 22, 1994, in North America on May 11, 1995, and in Europe on July 8, 1995. It is part of the 5th generation of video game consoles, following the release of the Sega Genesis. Sega Saturn games are in CD-ROM format and contains a wide variety of original and arcade games.
Mission
“Sega Saturn’s mission is to bring the magic of the arcade into consumer’s homes
and create fun new experiences on a state of the art video game console.”
and create fun new experiences on a state of the art video game console.”
Voice
The Sega Saturn’s brand identity has been updated to better connect with customers by using bright and recognizable colors that stand apart from competition.
A clean, adrenaline packed mark references the system’s power and playability as well as the future of technology in an era of CD-ROM games and net links. This mark is inspired by the möbius ring and hints at the rings of the planet Saturn.
Primary Logo
Horizontal Alternate Logo
Vertical Alternate Logo
Logo Usage
When using the logotype without the möbius ring, the primary logotype is horizontal in alignment and on one line of type. The logotype is Trajan Pro 3 with the median line of the letter ‘A’ omitted.
Primary Logotype
Secondary Logo Variations
The secondary logo is aligned differently than the primary logo to accomodate space for secondary typography.
Type is aligned right with the same amount of space between the logomark and the logotype.
The ascenders in the subtitle are positioned with a distance equal to the x-height of the letter ‘E’ in Sega.
The baseline of Sega is aligned with theinside point of the magenta shape and the baseline of Saturn is aligned with the outside point of the cyan shape.
Incorrect Usage Examples
1. The logomark should never appear without accompanying logotype.
2. Don’t rotate the logo.
3. Never stretch or squeeze the logo.
4. Don’t resize, add to, take away,
or rearrange parts of the composition.
or rearrange parts of the composition.
5. Never use off-brand colors.
6. Don’t add drop-shadows, strokes, or other effects to the logo.
7. Don’t contain the logo in a box or other visual element.
8. Do not alter the name.
9. Never use in low-contrast with the background.
Color
3-Color Primary Logo
The möbius strip logomark always consists of two main colors : Sega Cyan and Saturn Magenta. To give the mark greater dimension, the full color logomark uses a gradient fading to a Light Cyan and Light Magenta.
The primary background is white. This is to associate the console with crisp, clean, and illuminating graphics. Dynamic, high-contrast colors should be used to improve readability.
The Sega Saturn logo can appear in full color, three colors, or one color using Sega Cyan, Saturn Magenta, Black, or White on Sega Cyan, Saturn Magenta or Black.
Clearance Space
The minimum clearance space of the full logo is the width of the space between the ‘N’ and the logomark.
Horizontal Alternate Logo Clearance Space
Vertical Alternate Logo Clearance Space
The minimum clearance space of the logotype when alone is the cap-height of the type ‘SATURN’.
Typography
Sega Saturn’s typographic style should have a light, futuristic feel to it. This is achieved by using spacious kerning, leading, and tracking.
As a rule of thumb, headlines should have tracking set at 100 or more, and heavier weights, condensed, and italiacs should be used sparingly only to establish visual hierarchy.
Body copy font should never be smaller than 9 point with the exception of legal disclaimers.
Gill Sans Semibold 21 pt. 300 tracking
Trajan Sans Pro Bold 19 pt. 100 tracking
Letter Gothic STD 19 pt. 280 tracking & Letter Gothic STD 13 pt. 280 tracking
Example Print Ad
Print Ad Mockup
Ad Mockup
Reimagined Ad (featuring original game art)
Print Ad
